The Year-Round Super Bowl Ad Bought By The Federal Government
The Super Bowl is an American pastime. On that Sunday morning millions of Americans will fire up the grill, put on the jersey of the team they actually root for (which probably didn’t make it to the Super Bowl), and get the Cheez Whiz and pigs-in-a-blanket ready to go.
We will be watching the game, the half-time show and subsequent “wardrobe malfunctions” and, of course, those really expensive ads, which cost an average of $3.8 million per 30 seconds this year. Some ads are funny, a few have you scratching your head, while others leave you thinking, “They just flushed their money down the drain.”
But what if you saw a 30-second ad touting the successes of Washington and the federal government? Maybe it wouldn’t be so shocking. Consider this: Every 30 seconds the government spends almost as much as a 30-second Super Bowl spot costs, about $3.4 million, just to keep our country running.
If you think about it, that means the entire fiscal year is just one big, expensive but not-very-funny Super Bowl ad bought by the American government and paid for by you—the American taxpayer. Washington buys a Super Bowl ad every 30 seconds of every day of the year, and we have to pay the bill.
So next time you see Larry Bird play Michael Jordan for a Big Mac or hear those annoying frogs burp out noises that sound like Budweiser, remember that those ads were really expensive, and you are paying roughly the equivalent of what it cost to run them every 30 seconds of your life.
It’s time lawmakers in Washington understood that the money they spend is real and that they are borrowing from future generations while destabilizing the U.S. economy. I don’t know about you, but if I had $3.8 million to run an ad during Super Bowl Sunday, it would be to tell the government to cut spending and waste and to reduce the debt and deficit.